To serve our community with products and services to encourage a healthy life style, and joyful living.
- Kindness, ﬁrst, to have the courage to look after yourself, your body mind and spirit. To use kindness with co-workers, customers, the community and the planet as a whole. How can we behave as kind as possible with all we encounter, starting with ourselves.
- Commitment towards our customers to learn as much as we can to be able to serve them as best we can, treat them with respect and integrity.
- Serendipity. To help our customers experience the joy of ﬁnding products they didn’t even know they were looking for, to help them accidentally discover something surprising.
- Curiosity, to keep the ﬂow of continuous learning, to alway be looking for new and interesting ways to do business and to grow towards an ever healthier place on the planet.